Samsung Takes on Apple with New Galaxy XR Headset

 

Samsung Launches Galaxy XR Headset to Rival Apple and Meta

Samsung Electronics has officially entered the extended reality (XR) market with the launch of its Galaxy XR headset, a high-end device designed to compete directly with Apple’s Vision Pro and Meta’s Quest lineup. Priced at $1,799, the Galaxy XR offers a more affordable alternative to Apple’s $3,499 Vision Pro, while packing premium hardware and AI-powered features developed in collaboration with Google and Qualcomm.

The Galaxy XR marks Samsung’s strongest move yet into the next frontier of wearable computing. By blending mixed reality, spatial computing, and artificial intelligence, Samsung aims to redefine how users interact with digital environments. The headset’s design closely resembles existing models from Meta, but with a refined build and deeper integration into the Galaxy ecosystem.

At its core, the Galaxy XR is powered by a custom Snapdragon XR chipset from Qualcomm and optimized for Android XR, a new platform developed with Google. This partnership brings advanced AI-driven interactions, voice assistance, and seamless cross-device connectivity with Samsung smartphones, tablets, and wearables.

Analysts say Samsung’s entry could accelerate mainstream adoption of mixed reality devices. The company is positioning the Galaxy XR as a tool for both productivity and entertainment, featuring immersive media playback, hands-free controls, and multi-screen virtual desktops.

While the extended reality market remains uncertain, Samsung’s strong hardware expertise and partnerships could help it carve out a significant share. As Apple and Meta continue to define the space, Samsung’s more accessible price point and focus on AI-powered user experiences may attract a broader audience eager to explore the future of spatial computing.