OpenAI Expands Content Control and Monetization for Sora AI Video Platform
OpenAI, the developer behind ChatGPT, is introducing new measures to empower content owners with greater control over how their creations are used within its AI-driven video platform, Sora.
Chief Executive Sam Altman announced on his blog that the company will soon roll out granular content management tools enabling rights holders to determine how their characters, likenesses, and intellectual property are used in AI-generated videos.
The update marks a major step toward ethical AI content creation and addresses long-standing industry concerns about the unauthorized use of copyrighted materials in generative models.
Alongside these new controls, OpenAI plans to launch a revenue-sharing program that allows creators and studios to monetize their participation in Sora’s expanding ecosystem. Rights holders who permit their content or characters to be used in AI video generation will receive compensation tied to the platform’s usage metrics.
This move could help bridge the gap between AI innovation and creative ownership, offering artists, filmmakers, and production companies a fair way to engage with the rapidly evolving AI video landscape.
OpenAI has not yet disclosed the timeline for full implementation, but industry analysts expect pilot programs to begin within the coming months. The initiative underscores OpenAI’s ongoing efforts to make AI content generation more transparent, collaborative, and sustainable for creators worldwide.
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